At IllumiFi, we help SMEs harness the power of data to drive smarter decisions and deliver on their full potential. Our tailored solutions provide clarity and direction, helping businesses improve financial visibility, enhance operational performance, strengthen client and marketing strategies, and uncover new opportunities for growth. We don’t believe in a one-size-fits-all approach, our team will work closely with you to understand your unique challenges and design solutions that deliver real, measurable value to your business.
We support SMEs in our core sectors harness the power of their data. Our tailored solutions cover data strategy, management, engineering, financial and business intelligence and visualisation, empowering businesses to make confident, data-driven decisions. With our support, you can accelerate growth, mitigate risks, and unlock your full potential.
At IllumiFi Advisory, we aim to be the UK’s most trusted and innovative technology-enabled data partner for SMEs. Our mission is to help businesses transform financial and operational data into strategic opportunities through intelligent, proactive and personalised insights. By combining human expertise with cutting-edge technology, we make advanced strategic guidance accessible, clear, and actionable—empowering SMEs to thrive.
IllumiFi Advisory was founded by Tom and Nader, who together bring over 40 years of business experience. Having witnessed first-hand how data-driven insights fuel success in larger corporations, they recognised a gap, SMEs often lack the same access to powerful, yet practical, data solutions.
Driven by a passion to level the playing field, they set out to empower businesses of all sizes to harness their data, and unlock new opportunities for growth and efficiency. With a strong commitment to a personalised, results-driven approach, IllumiFi helps SMEs make informed, data-led decisions that drive real impact.
Tom and Nader are dedicated to guiding SMEs through their data journey, delivering accessible, effective solutions without the complexity or cost of enterprise-level systems.
Tom brings over 20 years of expertise in transforming financial data into business value. Through his leadership roles at NatWest, Tom used his analytics capabilities to support the development of pricing frameworks, identify and manage underperforming customers and make significant efficiency improvements. His experiences covers developing analytical models and managing large scale change projects.
Nader is a seasoned data strategist with 20+ years of experience across The National Lottery, London Stock Exchange Group, IBM, and Deloitte.
Nader specialises in helping SMEs leverage data assets through practical AI and Machine Learning solutions, analytics frameworks, and cloud-based architectures. Having built and scaled teams across five continents, he brings enterprise-level expertise without the complexity or cost.