Every IllumiFi engagement delivers measurable outcomes for SME clients — improving visibility, performance, and decision-making through smarter data and analytics.





With over 20 years of experience transforming financial data into business value, developed in leadership roles at NatWest, I specialise in supporting SMEs to bridge the gap between commercial needs and technical data requirements. I help businesses design and implement data analytics capability, KPI frameworks, and AI-ready systems that drive growth

A seasoned data strategist with 20+ years’ experience across organisations including The National Lottery, London Stock Exchange Group, IBM, and Deloitte. I specialise in helping SMEs leverage data and AI technologies, from predictive analytics and KPI frameworks to scalable cloud-based architectures, delivering enterprise-grade insight without enterprise complexity
Together, Tom and Nader founded IllumiFi Advisory, a UK-based data and AI consultancy helping SMEs build smarter, more connected, and insight-driven businesses.
IllumiFi was founded by Tom Shuttleworth and Nader Hosni, who together bring over 40 years of experience in data strategy, analytics, and technology-led transformation. Having witnessed how data-driven insights fuel growth in large organisations, they recognised that SMEs often face the same challenges, without the access to practical, affordable, and scalable data solutions.
With a passion for levelling the playing field, they created IllumiFi to empower UK SMEs to use data as a strategic growth driver. Today, IllumiFi helps businesses make informed, data-led decisions, replacing complexity with clarity and delivering measurable impact through smarter reporting, KPI frameworks, and AI-enabled analytics.
Tom and Nader are dedicated to guiding SMEs on their data transformation journey, from strategy to implementation, ensuring every decision is backed by insight.
At IllumiFi, our vision is to be the UK’s most trusted and innovative data and analytics partner for SMEs.
Our mission is to help businesses transform their financial and operational data into strategic, AI-ready insights through intelligent processes, automation, and personalisation. By combining human expertise with cutting-edge data technology, we make advanced analytics accessible, actionable, and empowering for SMEs ready to thrive.